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Design an ontology based on- Accidents can be categorised as chemical, electrical, fire, kinetic or liquid: Collective Intelligence and Entrepreneurship, Assignment 1, JCU, Singapore

PART 1

Design an ontology based on the following sentences:

Accidents can be categorised as chemical, electrical, fire, kinetic or liquid.
An accident can only be one of the above types.
An investigation is conducted for accidents.
An investigation only covers one accident.
Accidents can cause different types of injuries or damage, relating to the type of accident.
A person may be involved with an accident as a victim, witness, or investigator. But an investigator cannot be a witness or victim because they may suffer from a conflict of interests.
An object may be damaged by an accident. A person who owns an object that is damaged is a victim.
A victim can be injured.
An investigation can either be In Progress or Complete.
An investigation can be conducted by only 1 investigator.
Zach is conducting an investigation for a workshop fire.
The workshop fire damaged a motor generator that cost $2000.
The workshop fire caused a total of $15,000 damage.
Accident Damage has 3 levels, low up to $1000, and high is anything over $10,000.
Tom works at the workshop and got burnt on his legs during the fire.
George is investigating the accident where Charlie slipped over in a laboratory.
Charlie smashed a sensor valued at $800 when he slipped and also hurt his head.
Allyssa is an electrician and she often investigates electrical accidents.
Allyssa is investigating two accidents for the same air-compressor. The 1st accident occurred when Sam plugged in the air compressor (while it was switched on) which shorted out the computer and scales on the same circuit, doing $2000 damage to the computer and $500 damage to the scales. The 2nd accident occurred when Hubert used the switch to turn the compressor on and received a minor shock.

Complete the ontology by adding inverse, symmetric, and transitive properties and appropriate property, instance and class restrictions to achieve correct inference.

You need to submit a .OWL file created in Protégé 4.3 or Protégé 5.X

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PART 2

Select either Scenario 1 or Scenario 2 or Scenario 3 or Scenario 4

Scenario 1: GoBusiness offers PSG solutions for enterprises in Singapore. They have a myriad of solutions catered to solving business problems. ( https://www.gobusiness.gov.sg/productivity-solutions-grant/all-psg-solutions/).  The centre is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.

Scenario 2: You have a client (https://www.imda.gov.sg/how-we-can-help/smes-go-digital), assume that they are commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.

Scenario 3: Process Plan has created a webpage to promote its AI Robots/. (https://processplan.com/).  Their CMO is commissioning you to provide professional advice to improve their webpage for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, she asks you to design a 3-week Ads marketing plan for them.

Scenario 4: Black Dice offers enterprise-grade cybersecurity solutions to telecoms operators and their subscribers. Their AI-powered technology is designed to meet the unique demands of enterprise-grade cybersecurity. The CIO has created a website for the business (https://www.blackdice.ai/). The company is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them

Task:

You will prepare a written proposal (maximum 4 pages) containing

A brief overview of the business
Your suggestions to improve the search engine & user’s friendliness of the website

Your Google Ads Strategy for the website, the timeframe of the Google Ads campaigns is 3 weeks and the budget is $400.

Part iii is designed with reference to the Nonprofit Marketing Immersion (formally Google Online Marketing Challenge). More Details, see https://www.google.com/grants/get-help/nonprofit-marketing-immersion/

See next page for the proposal template.

Resources:

Useful tools for market and consumer research, see https://www.thinkwithgoogle.com/tools/.

 

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Design an ontology based on- Accidents can be categorised as chemical, electrical, fire, kinetic or liquid: Collective Intelligence and Entrepreneurship, Assignment 1, JCU, Singapore
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