BPMMD1013 Tugasan 1 Assignment Help: STP Strategy Guide

BPMMD1013 Assignment Brief

Task 1 (Individual)

Who Is My Real Target? Reflections on Self and Brand Targeting Strategies

Assignment Objectives

This assignment aims to help students apply the concept of STP (i.e. Segmentation, Targeting, Placement) with a focus on market targeting. Through this assignment, students will identify how brands target specific customers, evaluate how these strategies affect themselves as consumers, and develop reflective and self-responsible skills (personal skills).

Assignment Instructions

1. Choose a product category that has been determined by the lecturer (choose one brand in the following categories):

a. Lifestyle drinks – ZUS Coffee, Tealive, Starbucks
b. Casual fashion – Uniqlo, H&M, BUMIWear
c. Digital entertainment – ​​Netflix, Spotify, Disney+
d. E-commerce – Shopee, Lazada, TikTok Shop

2. Identify who the target segment is and why you are included in that segment.

3. Explain how the brand targets you through marketing strategies.

4. End with self-reflection on the effectiveness of the targeting strategy.

5. Assignment Format & Output

a. Narrative Infographic (1 page long) – A visual display that combines analysis and self-reflection in a narrative and pictorial manner.

b. Recommended Tools: Canva / PowerPoint.

6. Submission Method

a. Task Type: Individual

b. Platform: LMS (Submit Assignment PJJ)

c. File Format: PDF or Canva link

d. Assignment Length: ±700–900 words

e. Submission Date: Week 9

f. Marks: 20% of the total course marks

Task 2 (Individual)

Brand Marketing Strategy Diagnosis – What’s the Problem?

Assignment Objectives

This assignment assesses students’ ability to identify real marketing problems, assess the causes of problems using marketing analysis tools (4Ps), and propose strategic solutions based on current theory and data.

Assignment Instructions

1. Choose a real brand (local or global) that faces market challenges.

2. Identify a major marketing problem related to product, price, place, or promotion.

3. Conduct a marketing analysis using the 4Ps framework to assess the root cause of the problem.

4. Suggest 3–4 solution strategies with justification.

5. Prepare infographics related to (problems – analysis – improvement suggestions)

Report Format

1. Report Format and Structure (3 Page Illustrated Letter)

2. Page 1 – Introduction & Marketing Issues

3. Page 2 – Problem Analysis (SWOT/4P)

4. Page 3 – Strategic Proposal & Infographics.

5. Task Specifications

a. Task Type: Individual

b. Assignment Length: ±1,000–1,200 words

c. File Format: PDF (3 pages with pictures)

d. Platform: LMS

e. Submission Date: Week 11

f. Marks: 20% of the entire course

Additional Notes

These two individual assignments contribute 40% of the overall course mark and are designed to enable ODL students to connect theory with real practice in a creative and reflective manner. Ensure that assignments are submitted according to the specified date and format to ensure fair and complete assessment.

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