Tourism and Events Report, MU, Singapore Extensive online research has become part of travelers’ to-do lists before they plan their travel itinerary

Introduction

Extensive online research has become part of travelers’ to-do lists before they plan their travel itinerary. However, blogs and vlogs have impacted travelers’ decision-making processes and experiences. The following literature review confirms that the tourism industry has been impacted by blogs and vlogs, reshaping the communication networks which have been previously dominated by traditional information suppliers and how it changes the marketing strategies of the tourism industry.

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