Title: The Impact of Social Media on Consumer Behavior and Decision Making

Note this is a report supported by academic research
so you should adhere to the appropriate referencing guidance. The word limit stated for this
assignment excludes the list of references at the end of the assignment but includes all text in
the main body of the assignment (including direct quotations, in-text citations, footnotes,
tables, diagrams and graphs). Please be aware that exceeding the word limit will affect the
academic judgement of the piece of work and may result in the award of a lower mark.
Appendices are not considered a supplement and will not be assessed as part of the content of
the assignment. As such, they will not contribute to the grade awarded; however, it may be
appropriate to use an Appendices section for any material which is a useful reference for the
reader. Please note that appendices are not included in the word count. The majority of
referencesshould come from primary sources (e.g. journal articles, conference papers, reports,
etc.) although you can also utilise area specific textbooks. You must ensure that you use the
Harvard style of referencing.  

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