Please add the PDF link of the sourcesHi! my proposal is about a skincare brand which the main goal of the thesis is to create brand awareness.” I will include the file and my sub questions. You will need to make the part of the literature review and in the end mention which framework .the goal is to find out what the literature says about increasing social media engagement through content marketing, specifically about skincare products” The sources need to be academic sources and i will need at-least a few theories. In chapter 4 of file you can read the same as underneath
The theoretical framework is an answer to your first sub-question: “What can we learn from the academic literatur about increasing social media engagement through content marketing, specifically about skincare products” In this section you describe the main theories, models and definitions that form the foundation of your research. Describe what is written in the literature concerning your research topics in relation to your problem statement and research questions. The theoretical framework will be written in a critical and analytical way. This means that it carefully distinguishes between different theories, models and definitions. Elaborate on why these theories, models and definitions are useful for your research. Please avoid summing up definitions.
At the end of the chapter, provide a brief overview of the main findings in the chapter and a transition to the next chapter.
This chapter has the following purposes: to identify variables and relations you want to or need to include in your empirical research. Against this backdrop (of the outlined aim of the theoretical framework), please beware of choosing models and/or theoretical approaches that are too generic and do not help you to determine and demarcate the variables you need to examine (such as PESTLE or the Five Forces of Porter). Please reflect on the changes to the theoretical framework that might have occurred in the course of the research.
Find suitable sources by searching in academic databases such as ABI/Inform, JSTOR, EBSCO, Euromonitor, and Marketline. Access these sources via the RBS library website. Sources like Wikipedia, the CIA Factbook etc. are useful to get your search started but should not be referenced.
It is mandatory to create a conceptual framework which indicates the variables that are used to examine the research question(s). A conceptual model is not a graph that displays the phases of the research (the inclusion of which may be useful), but a model that shows the factors, criteria, indicators, variables you will operationalize in the chapter on research methods. You can also decide to include at this stage only the concepts you derive from the theoretical framework, which you are going to operationalize into variables in the methodology, which in turn are operationalized in the survey or interview. Creating a conceptual model helps the reader to understand what you set out to do
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