2. Assessment Brief
This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass this module.
PART A – BUSINESS REPORT
In the role of a Management Consultant, you are invited by the CEO of Samsung Electronics to their headquarters. They have secured permission from Samsung Electronics Board of Directors (BoD) to review and upgrade their global strategies in Europe, Africa, the Middle East and Asia. In view of this background, you are required to undertake a strategy upgrade of Samsung Electronics and provide a business REPORT to the CEO on further growth opportunities and sustainability of this growth into Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the module.
PART B – POWERPOINT PRESENTATION
In the role of a Management Consultant, you are required to design a short PowerPoint Presentation to the CEO of Samsung Electronics on how they can sustain their growth and profitability in the contemporary business environment. The models of Sustainability discussed on the module will be used.
This link provides information on Samsung Electronics:
IN ADDITION, STUDENTS ARE EXPECTED TO CONDUCT THEIR OWN INDEPENDENT RESEARCH ON THIS COMPANY.
SAMSUNG ELECTRONICS MANAGEMENT CONSULTANCY REPORT
PART A- Business Report (3000 words)
In the role of a Management Consultant, you are invited by the CEO of Samsung Electronics to their headquarters. They have secured permission from Samsung Electronics’ Board of Directors (BoD) to review and upgrade their global strategies in Europe, Africa, the Middle East and Asia. In view of this background, you are required to undertake a strategy upgrade of Samsung Electronics and provide a
business REPORT to the CEO on further growth opportunities and sustainability of this growth into Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the module.
Task 1. You are required to conduct an internal and external environmental analysis and then mention two sustainable competitive advantages to develop and support Samsung Electronics’ global strategy. (LO1).
Task 2. Based on your analysis in Task 1, suggest either possible entry strategies for new markets or ways to improve existing strategies. (LO2).
Task 3. Using the strategies suggested in task 2, evaluate how Samsung Electronics can implement the strategies to support its global supply chain. (LO3).
Guidelines
Guidelines for Task 1.
• For a pass, at least the MACRO Environment, the Industry Environment, and the internal Environment should be analysed. For the industry environment, a few sentences can be used to explore the forces making sure they are referenced using journals and other credible platforms like Statista, McKinsey and Mintel.
• Some threats and opportunities can be identified in the analysis of the MACRO environmental analysis.
• At most two (2) competitive advantages should be identified from the internal analysis and an application of how they can be developed and maintained (sustained) will be rewarded.
• Note that you cannot use SWOT analysis as the CEO needs a detailed and thorough understanding of each part of the business environment. One model can be used for each part of the environment analysis identified above.
• Support your arguments with academic literature and references to other similar real companies.
• To achieve a merit or distinction, you will be expected to demonstrate some critical evaluation of the environmental issues found in the research.
• An analysis of the motives of globalisation in relation to the organisation using a Model, for example YIP’s industry globalisation drivers is important.
• Analyse two (2) Strategic Option(s) for Internationalisation as a theoretical foundation to assist in deciding which three (3) Entry Strategies will support the organisation.
• Apply and evaluate three (3) Entry Strategies the organisation can use in entering the Global Environment using appropriate models and based on the Strategic Options you identified. The application of these theories to the global environment and the organisation will attract high marks.
• The application and originality shown in exploring the Strategic Option(s) and Entry Strategies logically and in detail is needed to attain a merit or distinction.
• Support your arguments with academic literature and references to other similar real companies.
Guidelines for Task 3
• An application of the models for the Supply Chain in relation to the global environment and the organisation is required. The use of models and their applications will be rewarded.
• The application of the models should show originality, creativity, and logic to attain a merit
or distinction. An extensive use of models/theories or dwelling on theories or a description of models will not attain high marks.
• You are required to use a model, such as the BCG Matrix or Porter’s 3 Essential Tests, to analyse how the organisation can increase profitability.
• An ability to creatively apply the models to show how the organisation can use them to increase profitability will be rewarded.
• Support your arguments with academic literature and references to other similar real companies.
Presentation and Structure
Word count: 3000 words
Your report structure should include the following sections:
Cover page (University cover sheet)
Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1 – The External and Internal Environment
Task 2 – Strategy in the Global Environment
Task 3 – Corporate Strategy
Concluding remarks
References
Appendix (The last one should be the PowerPoint Presentation)
Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references, assessment self-evaluation and appendix are not part of the 3000-word count.