MKTG801 Marketing and Enterprise Assignment 2025/26 | AIS

MKTG801 Marketing and Enterprise Assignment

POINTS to NOTE:

1. There are 100 marks for this assignment which is 25% of the final course grade.
2. The word limit for this assignment is 2,500 words (+/-10%), excluding references, figures, tables, and appendixes.
3. Use Arial or Times New Roman font size 12 and 1.5 line spacing.
4. Ensure you follow academic citation and referencing requirements, as failure to do so may invoke penalties. Use APA (7th ed.). A reference list is required.
5. You are also required to reference the use of any tools / software / application used. This includes the use of artificial intelligence (AI) to paraphrase or proofread, which requires a statement where applicable.
6. Upon submission your assignment will be checked for copied materials as well as the use of AI (artificial intelligence), with penalties to be applied where appropriate and if not appropriately referenced.
7. You may submit your assignment as a draft submission (Moodle/Turnitin) to check similarity prior to making your final submission.
8. Late submissions incur a 5% penalty (5 marks) for each 24-hour period up to 96 hours (after that time, your mark will be recorded as zero).
9. An extension may be granted if, within the prescribed timeframe, you submit an 'Assignment Extension Application' form with supporting documentation (e.g., a medical certificate) to the Programme Administration Unit.
10. As part of pass requirements for this course, you are required to pass each learning outcome at least once in this course.
11. You must gain at least 50% or higher for Assignment 4 to pass this course. A resubmission for assignment 4 (only) may be considered if you have scored 40% to 49%.

As set out in your Course Outline, this assignment requires you to:

Learning Outcome 4 – examine key characteristics of entrepreneurship and prepare a business plan for a new venture.

1. Select two companies that have entrepreneurial CEO and identify the main driving characteristics of each CEO. What are the positive outcomes of these characteristics on staff and customers and what drawbacks do they produce? (35 marks)
2. Select a product or service and develop a business plan that grows the new venture into a cashflow positive company within two years. The business can be in New Zealand or overseas and can relate to your own experience or to an interesting idea that you want to pursue to form the basis of a company. Use the business plan template in the class materials and include financial projections to demonstrate the growth and identify the competitive advantage to drive company growth. 65 marks

MKTG801 Marking Rubric

Grading	D- (0% - 39%)	D (40% - 49%)	C (50% - 64%)	B (65% - 79%)	A (80% – 100%)
1	Entrepreneurial characteristics of two (2) CEOs of different companies are not or inaccurately identified. The key, relevant benefits and drawbacks of the two (2) CEOs entrepreneurial characteristics to their respective businesses are not or inaccurately discussed.	Entrepreneurial characteristics of two (2) CEOs of different companies are incompletely identified. The key, relevant benefits and drawbacks of the two (2) CEOs entrepreneurial characteristics to their respective businesses are incompletely discussed.	Entrepreneurial characteristics of two (2) CEOs of different companies are accurately discussed. The key, relevant benefits and drawbacks of the two (2) CEOs entrepreneurial characteristics to their respective businesses are accurately discussed.	Entrepreneurial characteristics of two (2) CEOs of different companies are clearly discussed. A range of relevant benefits and drawbacks of the two (2) CEOs entrepreneurial characteristics to their respective businesses are robustly discussed.	Entrepreneurial characteristics of two (2) CEOs of different companies are comprehensively discussed. A wide range of key, relevant benefits and drawbacks of the two (2) CEOs entrepreneurial characteristics to their respective businesses are insightfully discussed.
Marks out of 35= Student Feedback
2	Key, relevant components as they apply to the product or service are not present. Financial projections are inaccurate, not feasible	Key, relevant components as they apply to the product or service are incomplete or with some errors. Financial projections have some errors, are not	Key, relevant business plan components as they apply to the product or service are accurately completed.	A range of relevant business plan components as they apply to the product or service are robustly completed. Financial projections are accurate, feasible and	A wide range of business plan components as they apply to the product or service are comprehensively completed.

	and do not support the business plan. Business plan is not aligned to the product or service and will not grow the new venture into a cashflow positive company within two years.	completely feasible or do not fully support the business plan. Business plan is not completely aligned to the product or service and will not adequately grow the new venture into a cashflow positive company within two years.	Financial projections are accurate, feasible and support the business plan. Business plan is aligned to the product or service and will grow the new venture into a cashflow positive company within two years.	clearly support the business plan. Business plan is robustly aligned to the product or service and will effectively grow the new venture into a cashflow positive company within two years.	Financial projections are accurate, feasible and comprehensively support the business plan. Business plan is insightfully aligned to the product or service and will effectively grow the new venture into a cashflow positive company within two years.
Marks out

BUAD801 Decision Support Tools and Techniques Assignment 1 2025-26 | AIS

Business Administration Programmes Assignment 1   

Course: BUAD801 Decision Support Tools and Techniques  

POINTS to NOTE:

1. There are 100 marks for this assignment which is 25% of the final course grade. 
2. The word limit for this assignment is 2,500 words (+/-10%), excluding references, figures, tables, and appendixes. 
3. Use Arial or Times New Roman font size 12 and 1.5 line spacing.  
4. Ensure you follow academic citation and referencing requirements, as failure to do so may invoke penalties. Use APA (7th ed.). A reference list is required. 
5. You are also required to reference the use of any tools/software/application used. This includes the use of artificial intelligence (AI) to paraphrase or proofread, which requires a statement where applicable. 
6. Upon submission your assignment will be checked for copied materials as well as the use of AI (artificial intelligence), with penalties to be applied where appropriate and if not appropriately referenced.    
7. You may submit your assignment as a draft submission (Moodle/Turnitin) to check similarity prior to making your final submission.  
8. Late submissions incur a 5% penalty (5 marks) for each 24-hour period up to 96 hours (after that time, your mark will be recorded as zero). 
9. An extension may be granted if, within the prescribed timeframe, you submit an 'Assignment Extension Application' form with supporting documentation (e.g., a medical certificate) to the Programme Administration Unit. 
10. As part of pass requirements for this course, you are required to pass each learning outcome at least once in this course. 

Learning Outcomes:

As set out in your Course Outline, this assignment requires you to:  

• LO2 Effectively correlate data to construct various graphs in order to select appropriagte quantitative tools.  
• LO3 Demonstrates analytical skills for managerial decision-making by evaluating and interpreting business scenarios.; and  
• LO4 Apply calculations using appropriate instruments to distinguish between using forecasting and regression tools.

BUSINESS SCENARIO

A New Zealand company specialising in distributing goods to consumers is looking to expand its activity internally or externally (outside New Zealand). The management team of this company needs to look at the feasibility of that expansion by using quantitative analysis for some economic indicators.

The two alternative scenarios are: 

1.expand in New Zealand; or  
2.establish a new division in another country.  
Five economic indicators are selected to analyse and help in making decisions.  
a.GDP per head 
b.Imports goods growth rate 
c.Export good growth rate 
d.Growth rate of GDP private final consumption expenditure  
e.Unemployment population 

Quarterly data for the period 2016 Q3- 2023 Q3 was extracted from https://stats.oecd.org for each of the above five variables for all OECD countries and made available to you (available on the BUAD801 Moodle page).  
You have been asked to select a country (with the approval of your lecturer) and prepare a report using a quantitative analysis approach to help the management in their decision-making.

As part of the report, you are required to:

1. Create appropriate graphs to correlate the five (5) variables above for the selected country and interpret the graphs you create. Select appropriate quantitative tools and apply them to examine the trend, distribution, and stability for each of the five (5) variables. Provide an interpretation of the results and justify these results in terms of helping decision-making. (20 marks)       
2. Conduct an analysis to look at the relationship between the five (5) above variables for the selected country, interpret the measures that indicate the significance of the analysis, and evaluate the importance of the analysis for the decision-maker.   (25 marks) 
3. Forecast for the period (2023Q4 -2025Q3) for each of the five variables and provide an interpretation of the outcomes to support managerial decisions.
4. Distinguish between the forecasting method you applied, and the regression analysis used in requirement two using the calculation you performed in the two analyses. (10 marks)   
5. Compare the New Zealand statistical analysis supplied to you (on Moodle as an Excel worksheet in the assessment section) with the statistical analysis for your selected country in terms of the significance of the analysis used in both countries and evaluate the two alternatives’ scenarios with justification using the quantitative analysis. Provide management with your outlined recommendation using appropriate statistical language. (25 marks)  
6. Use appropriate academic writing conventions (5 marks)  

The Excel worksheet (for the selected country) must be uploaded as a separate file with the raw data table for your selected country. 

Grading	D- (0% – 39%)	D (40% – 49%)	C (50% – 64%)	B (65% – 79%)	A (80% – 100%)
Correlation and quantitative analysisLO2	Various graphs were applied but not representing the correlation between the five variables, with no  interpretation of the graphs, and the quantitative tools selected to look at the trend, distribution, and stability are not aligned with the graphs, with the inaccurate  interpretation of tools with no justification.	Incomplete graphs were applied to correlate the five variables, incomplete interpretation for these graphs, and the  Selected quantitative tools are aligned to the trend, distribution, and stability of the variables,interpretation is done with minor errors and no justification discussed.	Various graphs were used clearly to correlate the five variables, a clear interpretation of the graphs. Appropriate quantitative tools were selected to look at the trend, distribution, and stability and aligned with the various graphs for the five variables, and the justification of the result was done clearly.	Various graphs are accurately used to correlate the five variables with accurate interpretation of these graphs, leading to the selection of a complete quantitative tool to look at each variable's trend, distribution, and stability. Accurate interpretation of each of these tools

ASSIGNMENT TASK:

• Assuming the role of a Business Enterprise Manager, you are tasked with researching and proposing a digital innovation which will drive business growth. You will present your idea as an infographic and incorporate wider academic reading. 
• Choose ONE of the following organisations (1-3) and address the following tasks (A-F): 

1. InterContinental Hotels Group
2. Tesco
3. Jaguar Land Rover

A.Situational Analysis – Conduct a SWOT and PESTLE analysis.
B.Digital Innovation – Describe the main features and purpose of one digital innovation. 
C.Justification – Apply the Ansoff Matrix and discuss how the potential digital innovation could contribute to business growth
D.Benefits – Identify three benefits of implementing the proposed digital innovation for the company (short or long term)
E.Risks –Using the Ansoff matrix, identify three associated risks of your proposed digital innovation 
F.Costs – Provide a summary of the estimated costs for your proposed digital innovation including potential revenue streams and cost savings per year

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SOCW (2138) MARKING CRITERIA:

●Below are the marking criteria that align with both the task(s) set and the quality of your poster/infographic. Clear weightings/marks will be noted for each criterion.   
●  The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.

Assessment criteria	Notes	Allocated Marks
Situational Analysis	· Detailed SWOT analysis with evidence of theoretical application to chosen company. · Detailed PESTLE Analysis with evidence of theoretical application to chosen company.	20
Digital Innovation proposal and justification	· Description of a potential digital innovation explaining its features and purposes. · Evident and meaningful links between the proposed digital innovation and an identified opportunity or weakness of the chosen company. · The proposed digital innovation is clearly related to one of Ansoff’s Growth Strategies with specific examples provided for one of the following: - Market Penetration - Product Development - Market Development - Diversification	30
Benefits, risks and costs	· Description of three benefits of implementing the proposed digital innovation for the company (short or long term) · Using the Ansoff matrix, identification of three associated risks of proposed digital innovation · Summary of projected costs, potential revenue streams, and annual cost savings for the chosen company if the proposed digital innovation is implemented.	30
Design, Creativity, and Clarity of Infographic	· The infographic uses colours, images, and charts with precision and purpose to enhance the clarity and impact of the message. · The infographic communicates and presents ideas with effectiveness. The tone, structure, and content relate to the audience and purpose, and should be persuasive and impactful.	10
Information gathering and references	· Quality, range and currency of credible references (minimum of 10), which are embedded and acknowledged throughout the infographic.   · References must adhere to the UCB referencing standards.	10

TASK GUIDANCE:

Your infographic should be presented using the following outline:

Situational Analysis:

• Present a SWOT Analysis to identify the company’s strengths, weaknesses, opportunities and threats.
• Identify and explain the current external challenges facing the company by applying PESTLE Analysis. 

Digital Innovation proposal and justification: 

• Describe the main features and purpose of one potential digital innovation. 
• Explain how your proposed digital innovation will help the company improve its weaknesses and take advantage of its strengths to support business growth. This needs to link back to the Situational Analysis.
• Apply the Ansoff Matrix and discuss how the potential digital innovation could contribute to business growth in one of the following areas:
• Market Penetration
• Product Development
• Market Development
• Diversification

Benefits, risks and costs

• Identify three benefits of implementing the proposed digital innovation for the company (short or long term)
• Using the Ansoff matrix, identify three associated risks of your proposed digital innovation 
• Provide a summary of the estimated costs for your proposed digital innovation, along with potential revenue streams and cost savings per year. Present this information in either a chart or in a financial table format. 

Reference List:

• Minimum of 10 credible academic references. Please use UCB’s Referencing Style. 
• Include in text citations and a final list of references used in your infographic.

For additional guidance on this assignment, please access the assignment vodcast available on Canvas. 

POSTER/INFOGRAPHIC GUIDANCE:

• This assignment will require you to become familiar with and use online software called Canva.
  Please follow this online guide for Canva and contact the DICE team at dice@ucb.ac.uk if you need any further support.
• Use heading and subheadings to guide the reader through the infographic.
• Use charts, graphs, images, and a consistent colour scheme to engage your audience.
• The infographic should be maximum of two A4 pages and can be either landscape or portrait. 

LEARNING OUTCOMES:

Learning Outcomes are what the student needs to demonstrate after completing a module. An assessment is a way in which students can demonstrate their achievement of these Learning Outcomes. Learning Outcomes are NOT the same as the assignment task.

1. Describe various components of digital innovation as they relate to prospective internal business efficiencies and external opportunities.
2. Apply a theoretical framework to define a potential new approach to digital innovation implementation.
3. Assess a digital innovation proposal in terms of technological viability, marketplace appropriateness, risk/benefit analysis and cost.

ACADEMIC SKILLS OUTCOMES:

• The Academic Skills Outcomes to be developed by completing this assignment can be found here.
• For Apprenticeship programmes, identify the applicable Knowledge, Skills and Behaviours the assignment seeks to test.

GENERAL ASSIGNMENT GUIDANCE:

UCB standards for presenting your written work	Please use the standards within this link about text size, line spacing, margins, headers, page numbering, embedding quotations within your work and appendices. University College Birmingham   Main headings – Arial, size 14, bold, centred Sub-headings – Arial, size 12, bold, left-aligned Main text – Arial, size 12, left-aligned Margins – 2.5cm on all sides Spacing – 1.5 line spacing Between paragraphs – leave one line space between paragraphs Reference list – use single spacing. Leave one space between each reference Paper Size A4 (unless otherwise stated) Tables – label numerically in order of when they are presented in the assessment. Table 1, Table 2 etc. Charts/Graphs – label as Figure 1, Figure 2, etc Labels should be centred directly above the Table/Figure in Arial, size 12.
Using Artificial Intelligence (AI) ethically within your assessments	Please read the information below on how to use AI ethically within your assignments, including Grammarly. Please ask your lecturer or CASE if you are unclear about any information within this link. If a marker has questions about how you have used AI within your assignment, you may be invited to a meeting to discuss your work.
Teamwork Assessment	Should this assignment require you to work as part of a team, you will receive an individual grade based on your performance and personalised feedback. The assignment brief will provide clear details on how your individual grade and feedback will be determined against the task and marking criteria.
Importance of Word Count	Assignment word counts should always be observed. Ignoring a word count significantly increases the risk of your work losing marks because it will likely lack focus and clarity, and/or you would have gained an unfair advantage over others who have completed their work within the word count.   Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%.  The word count will exclude: o The title page o The contents page o Models, graphs, calculations, data tables, and other exhibited figures or images o Lists of references Appendices (these should be kept to a minimum)
E-submission	See the guidance below on e-submitting your assignment: Assessment issues | University College Birmingham
Cut-off date for late submissions (including for students with ECs and/or Support Plans)	The cut-off time for late submissions is as follows: Original assessment period – 10 working days after the due date Resit assessment period – 24 hours after the due date. After this time, you cannot submit any late assessments, even if you have Extenuating Circumstances to cover them.  Students with Support Plans may have additional time to submit their work after the formal submission date for the original assignments only. During the Resit assessment period, the maximum cut-off time for late submissions is 24 hours, regardless of whether a student has a support plan or extenuating circumstances. If things go wrong | University College Birmingham  (See Additional Information Section, ‘Assignments and how to Submit them’)
Generic Grading Criteria	The Generic Grading Criteria (GCC) are the generic features and expectations of work at a given level on your programme. The GCC per level is used in conjunction with the assignment marking criteria to determine the mark for your assignment.  For more information on the GCCs for Levels 4-7, please click on this link: Assessment fairness and marking | University College Birmingham
Plagiarism and Academic Misconduct	Please read the policy on Plagiarism and Academic Misconduct below. UCB will be robust in ensuring that marks awarded for assignments are based on fair and ethical assessment and referencing practices by students.
Extenuating Circumstances	Extenuating Circumstances (ECs) are significant personal difficulties which adversely impact your ability to complete your assignment. Please read the supporting information below if you have ECs impacting your ability to complete this assignment.
UCB Referencing Guide	You are required to reference your sources within your assignments appropriately. Please click on the link below to learn how to reference various sources of information.  This Guide also includes how to acknowledge all Generative AI used within your assignment, ensuring that you comply with the Using AI Ethically within your Assignments policy (as covered above). UCBirmingham Instructure
Access the Assignment Life Cycle	The Assignment Life Cycle offers you additional support at each stage of the assignment process. Please click on the link below: UCB

XS4042 Ethics and Research Methods Coursework Assessment Brief UCLan L7 2025-26

XS4042 Ethics and Research Methods CWK Assessment Brief

Now that you have identified and proposed your project, you need to apply for ethics approval.  Please use the Ethics documentation available in Assignment 2 (Ethics folder). Depending on your research project, the ethics application entails the following documents/forms (where relevant):

• Ethics application form (Please ensure it is signed by you and your supervisor) 
• Participant Information Sheet
• Participant Consent Form  
• Data Protection Checklist
• Risk Assessment
• Questionnaire / Topic guide
• Advert
• Other relevant forms.

Learning Outcome (LO) 1 will be assessed in Assignment 2

1. Evaluate critically and reflect on the need to undertake ethical approval prior to data collection. 

Ethics (60 marks)	Ethical considerations are fully described, clear and in line with relevant legislation or requirements to gain approval A clear explanation of any risk/potential risks of the study
Supporting information (20 marks)	Supporting information or forms are complete, clear and accurate
Coherent, well-structured ethical form (20 marks)	Ethics form and supporting information are well-organised and coherent Able to articulate points well, accurate and in a coherent manner Citations and references are cited and accurately documented according to relevant format.

PREPARATION FOR THE ASSESSMENT

• A briefing on Assignment 2 will be provided on 30 September 2025 followed by a support session on 18 November 2025.
• Ensure all appropriate forms and documents are included and ensure that the information is up to date.
• LINK to reading list

RELEASE DATES AND HAND IN DEADLINE

• Assessment Release date: 30 September 2025
• Assessment Deadline Date and time: 11:59 pm, 12 January 2026 (Please note that this is the final time you can submit – not the time to submit)
• Your feedback/feed forward and mark for this assessment will be provided on: 2 February 2026

Submission Details

• Word count: Project dependent but this is within the range of 1,500 words including supporting documentation/forms.
• Coursework Cover sheet: Please use Assignment cover sheet in Assignment 2 folder.
• Referencing style: APA referencing style
• Where and how to submit: Please submit your ethics as ONE document via Turnitin in Assignment 2 folder.

COM7003 Technology & Trend Monitoring Assignment Brief | Arden University

COM7003 Assignment Brief

As part of the formal assessment for the programme you are required to submit a Technology and Trend Monitoring assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

Learning Outcomes:

After completing the module, you should be able to:

1. Critically evaluate the emerging technological trends and identify potential challenges and open areas of research.
2. Analyse the impact of the existing and emerging technologies on future trends in the above areas.
3. Critically review the existing literature and form an independent opinion.
4. Demonstrate the ability to conduct independent research and synthesize literature from wide array of sources.
5. Acquire a technical understanding of the emerging technological advancements covering IT systems, Communication technologies and Cyber-Security.
6. Demonstrate clear understanding of technological advancement and suggest solution approaches to existing challenges.

Guidance

Your assignment should include: a title page containing your student number, the module name, the submission deadline and the exact word count of your submitted document; the appendices if relevant; and a reference list in AU Harvard systems. You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work.

You must not include your name in your submission because Arden University operates anonymous marking, which means that markers should not be aware of the identity of the student. However, please do not forget to include your STU number.

Maximum word count: 5,000 words

Please refer to the full word count policy which can be found in the Student Policies section here: Arden University | Regulatory Framework

Please note the following:

Students are required to indicate the exact word count on the title page of the assessment.

The word count includes everything in the main body of the assessment (including in text citations and references). The word count excludes numerical data in tables, figures, diagrams, footnotes, reference list and appendices. ALL other printed words ARE included in the word count.

Please note that exceeding the word count by over 10% will result in a 10-percentage point deduction.

Assignment Task

There has been rapid advancement in technology during the past decade. Communication technologies have evolved from wired to wireless, and with 5G, the mobile data speeds will match broadband-like speeds. Computing devices and their capabilities have evolved to the current smart phones with the CPU and memory to match desktop computers. In addition, smartphones have various sensors such as ambient sensors, gyroscope, accelerometer, cameras, microphones etc that have resulted in many innovative applications and technologies. Similarly, there has been rapid advancement in embedded devices and sensor technologies that enable bridging of the virtual world with the real physical world.

In this context, you are expected to write an industry-style report on the following current and emerging technologies that is enabling the connected future. The report should address the following questions:

1)Critically evaluate the emerging trends relating to mobile and wireless technologies within Information Technology landscape. Your discussion should particularly address the Mobile Edge Computing as an emerging technology, the technical features, service offerings etc. You are expected to discuss how it will impact the IT landscape as it exists today.

(20 marks)
(LOs 1, 3 & 4)

2)In the same context as the previous question, critically review the Big Data technologies and challenges associated with it. Your answer should discuss how Big data impacts the existing Information systems.

(20 marks)
(LOs 2 & 4)

3)The emergence of many short-range communication technologies such as NFC and ZigBee have enabled many innovative applications. In this context, describe the technologies enabling “Smart Home”. Your discussion should address the technology enablers of smart home and the possible challenges such as problems of automation and data privacy.

(25 marks)
(LOs 4 & 6)

4)Cyber security threats and challenges are bound to multiply with the increasing connectivity and with smart connected applications. Briefly discuss the emerging security challenges, new threat vectors and vulnerabilities. Your discussion should also address any one emerging security mechanisms / technologies to counter-measure these new threats. Your discussion should be well supported by illustrations where appropriate and backed by valid academic references.

(25 marks)
(LO5)

5)Language, formatting, presentation and use of referencing.

(10 marks)

Formative Feedback

You have the opportunity to submit a draft to receive formative feedback.

The feedback is designed to help you develop areas of your work and it helps you develop your skills as an independent learner.

If you are a distance learning student, you should submit your work, by email, to your tutor, no later than 2 weeks before the actual submission deadline. If you are a blended learning student, your tutor will give you a deadline for formative feedback and further details.

Formative feedback will not be given to work submitted after the above date or the date specified by your tutor – if a blended learning student.

Referencing Guidance

You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the AU Harvard system.

Follow this link to find the referencing guides for your subject: Arden Library

Submission Guidance

Assignments submitted late will not be accepted and will be marked as a 0% fail.

Your assessment should be submitted as a single Word (MS Word) or PDF file. For more information please see the “Submitting an Assignment – Guide” document available on the A-Z key information on iLearn.

You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See the Student Handbook which is available on the A-Z key information on iLearn.)

COM7003 Assessment Criteria (Learning objectives covered – all)

Level 7 is characterised by an expectation of students’ expertise in their specialism. Students are semi-autonomous, demonstrating independence in the negotiation of assessment tasks (including the major project) and the ability to evaluate, challenge, modify and develop theory and practice. Students are expected to demonstrate  an ability to isolate  and focus on the significant features of problems and to offer synthetic and coherent solutions, with some students producing original or innovative work in their specialism that is potentially worthy of publication by Arden University. A clear appreciation of ethical considerations (as appropriate) is also a prerequisite.
Grade	Mark Bands	Generic Assessment Criteria
Distinction	70%+	Excellent analysis of key issues and concepts/. Excellent development of conceptual structures and argument, making consistent use of scholarly conventions. Excellent research skills, independence of thought, an extremely high level of intellectual rigour and consistency, exceptional expressive / professional skills, and substantial creativity and originality. Excellent academic/intellectual skills. Work pushes the boundaries of the discipline and demonstrates an awareness of relevant ethical considerations. Work may be considered for publication by Arden university
Merit	60-69%	Very good level of competence demonstrated. High level of theory application. Very good analysis of key issues and concepts. Development of  conceptual structures and argument making consistent use of scholarly conventions. Some evidence of original thought and a general awareness of relevant ethical considerations
Pass	50-59%	A satisfactory to good performance. Basic knowledge of key issues and concepts. Generally descriptive, with restricted analysis of existing scholarly  material and little argument development. Use of scholarly conventions inconsistent.  The work lacks original thought. Some awareness of relevant ethical considerations. Satisfactory professional skills (where appropriate).
Marginal Fail	40-49%	Limited research skills impede use of learning resources and problem solving.Significant problems with structure/accuracy in expression. Very weak  academic / intellectual / professional skills. Limited use of scholarly conventions.Errors in expression and the work may lack structure overall
	39%and below	A poor performance in which there are substantial gaps in knowledge and understanding, underpinning theory and ethical considerations. Little evidence of research skills, use of learning resources and problem solving. Major problems with structure/ accuracy in expression. Professional skills not present.Very weak academic / intellectual / professional skills. No evidence of use of scholarly conventions.

LU2010 Foundations of EU law Summative Coursework Questions

LU2010 Foundations of EU law 

Assignment Type: Summative Coursework (submitted on Moodle).

Word Limit: 2000

Submissions MUST NOT exceed the maximum word limit. Footnotes and a bibliography are NOT included in the word count.

Instructions: Please answer ONE question from the three questions set.

Please be sure that in your answers any verbatim quotation or close paraphrasing of sources (including the core textbook and lecture transcripts) is properly cited in the footnotes in accordance with OSCOLA. Verbatim quotes must be in ‘…   ’ with a source and page number attribution. Close paraphrasing must be identified with a source and page number attribution. Failing to do so will amount to poor academic practice and may amount to academic misconduct. For further information, see the programme handbook.

ANSWER ONE QUESTION ONLY

1.Using both EU case law and national case law, assess whether the CJEU has successfully secured supremacy of EU law over national law.

2.The (fictitious) Canine Safety Directive 2020/38, stipulates that all individuals who work with dogs must receive health and safety training, at least once a year. The deadline for the implementation of the Directive was 1st January 2021.

The (fictitious) Animals and Pets Act 1920 in French law provides that all persons whose full-time employment involves working with animals must receive health and safety training but does not specify the frequency of the training.

Lois is a dog handler for the French Police. Last week she was bitten by a dog and suffered a severe injury to her hand, which may leave her unable to work again. Lois received pet safety training 2 years ago. She brought a complaint to her employer, however they suggested that the level of training she received was in accordance with the Animals and Pets Act 1920.

Josephine is a part-time administrator for the charity Vision Support, which has been contracted by the French Department of Health to provide guide dogs for pensioners with vision difficulties. Josephine is occasionally involved with driving guide dogs to the handover Centre and seeks animal safety training from her employer.

Robert works for Home 2 Home Pets which takes care of dogs when owners are on holiday. He recently applied for promotion to a managerial position with a higher salary but lost out in favour of a colleague who has had annual pet health and safety training. Home 2 Home Pets does not offer this training to its employees, but employees can source and fund their own training externally. Robert complains that Home 2 Home Pets are not meeting the requirements of EU law.

Advise Lois, Josephine and Robert as to whether they have any cause of action against their employer in accordance with EU law.

How would your answer differ, if at all, for each individual in the following two situations: (a) the date of implementation for the Directive was August 2023, and (b) the Directive only stipulated that ‘adequate health and safety training should be provided for all individuals who handle dogs’?

3.City Wine Ltd, a Greek company, exports its new product, made with added sulphites, to other member states. City Wine Ltd has encountered the following issues.

a.In Spain, wine with sulphites is banned for public health reasons. City Wine Ltd’s new line of wines has been selling successfully in Greece.

b.In the Netherlands, all imported wine with sulphites is subject to additional regulatory requirements, that must be assessed only in Dutch laboratories. All Dutch wine with sulphites are automatically processed through Dutch laboratories. City Wine Ltd provides a certificate to indicate health checks have taken place, but the Netherlands argue that they cannot rely on this as it is does not indicate the precise nature of the tests.

c.Due to severe weather conditions, many roads in France are closed for a week. During this time, the government provides the use of warehousing to stop French goods in transit from deteriorating but it wants to charge City Wine Ltd for the use of the warehouses.

d.City Wine Ltd is faced with difficulties selling its products in Sweden because advertising of alcoholic beverages is illegal there. However, Swedish alcohol sales are steadily increasing.

Advise City Wine Ltd as to their 

MKT5124 Marketing Strategy And Technologies Assessment 1: Audio-visual presentation

MKT5124 Assessment Brief 

Assessment 1: Audio-visual presentation

Overview

Task type: PowerPoint Slide Presentation
Method: Individual
Weighting: 20%
Due date: 23:59 MYT, Sunday, Week 3
Length/time: 10-15 Power Point Slides +/- 10 minutes video presentation

Subject Learning Outcomes:

SLO1: Examine how emerging and disruptive technologies influence contemporary marketing management and strategies (C4, PLO2).

Instructions

You will need to identify the industry of your workplace and examine a disruptive technology that can influence their contemporary marketing management and strategies.

1. The format of the presentation is as follows:

a. Introduction
Brief introduction to the presentation and what will be covered

b. Body of presentation

i. Identify the industry your workplace currently belongs to, followed by the opportunities and challenges that are present in the industry specifically in marketing.

ii. Interpret one to two contemporary marketing management and strategies that may benefit this industry, supported by evidence.

iii. Able to present appropriate marketing plan that includes identifying one disruptive technology that can support the marketing management and/or strategies and explain the benefits and challenges associated with it.

c. Conclusion

Summarise the findings.

d. References

Compile a reference list at the end of your slides using APA 7th referencing style. You should have a minimum of 5 references.

2. Students will be evaluated based on how they deliver an effective oral presentation to communicate their ideas by preparing clearly structured. For example applying the 77 Rule (7 words in 7 lines in each slide) for the content, preparing Phrasal format not a full sentence. You may use infographics, diagrams, or photos to make your slides more attractive.

Submission Guidelines

• Length: The video length is 10 minutes ± 10%, organised through 10-15 PowerPoint slides. The video presentation is 10 minutes.
• Formatting: Please upload your video online using YouTube and provide the video URL link on the last page of your report. You may refer to the instructions on how to upload your video.
• File name convention: Students are to name their file in the specific convention provided – Group number_Programme name_Student ID_Full Name_Course Code_SL Name_Assessment Number.
• Cover page: Students must upload an assignment cover page with their name, student ID, subject code and title, and the deadline for the assignment.
• Referencing style: Use APA 7th referencing style. No footnotes. Try to present your tables and figures (together with labels and references) in the actual report for easy reading, not in the appendices.
• Submit your assessment on XLearn before the due date.

Feedback

Your assessment will be marked using the rubric below.

Criteria/Level	Outstanding, A+ (80%-100%)	Excellent, A to A- (70%-79%)	Good, B+ (65%-69%)	Satisfactory, B (60%-64%)	Fail (0%-59%)
Able to identify and evaluate business opportunities and challenges [30%]	Comprehensive identification of knowledge and skills to address marketing issue(s)/ problem(s)	Good identification of knowledge and skills to address marketing issue(s)/ problem(s)	Adequate attempts to identify knowledge and skills to address marketing issue(s)/ problem(s)	Minimum attempts to identify knowledge and skills to address marketing issue(s)/ problem(s)	No/unclear identification of knowledge and skills to address marketing issue(s)/ problem(s)
Able to interpret the relevant marketing strategies, supported by facts and/or evidence [30%]	Comprehensive attempt to apply the knowledge and skills to address the marketing issue(s)/ problem(s)	Good attempt to apply the knowledge and skills to address the marketing issue(s)/ problem(s)	Adequate attempts to apply the knowledge and skills to address the marketing issue(s)/ problem(s)	Minimum attempts to apply the knowledge and skills to address the marketing issue(s)/ problem(s)	No/unclear attempts to apply the knowledge and skills to address the marketing issue(s)/ problem(s)
Able to present appropriate marketing plan [40%]	Comprehensive Knowledge, skills and key concepts is/are reviewed with relevance / appropriateness to address the marketing issue(s)/ problem(s)	Good but generic Knowledge, skills and key concepts is/are reviewed with relevance / appropriateness to address the marketing issue(s)/ problem(s)	Adequate knowledge, skills and key concepts is/are proposed with limited relevance / appropriateness to address the marketing issue(s)/ problem(s)	Minimal knowledge, skills and key concepts is/are reviewed with limited relevance / appropriateness to address the marketing issue(s)/ problem(s)	No solution or inappropriate knowledge, skills and key concepts to address the marketing issue(s)/ problem(s)

Support

For further support, please visit Important Contacts for a range of support services and resources to help you in your learning.

Academic Integrity

Assessment plagiarism, cheating, fabrication, falsification of data or any form of assessment dishonesty is a misconduct. Refer to the Programme Handbook for more information regarding student responsibilities.

Assessment Extensions

You can find information on how to request for an assessment extension in the Subject Outline. You can find more important information regarding penalties for late assessment submissions, publication of results, return of marked assessments and re-sit in the Programme

MIS780 Advanced Artificial Intelligence for Business Assessment Task 1 Tri 2, 2026 | Deakin University

MIS780 – Advanced Artificial Intelligence for Business Trimester 2

 

Description

Purpose

This assignment aims for students to learn how to analyse data relating to a business problem and propose artificial intelligence solutions based on machine learning and data mining techniques. The report will discuss and interpret the results.

Students will learn to:

• Articulate problems and solutions in business terms.
• Prepare data for different analytics tasks
• Develop and justify sentiment analysis and topic models.
• Assess and report valuable insights to business

Context/Scenario

Customer Analytics is a company specializing in gathering and finding meaning in data collected from social channels to support business decisions. As data analysts working at Customer Analytics, you are tasked with analyzing a large dataset containing customer reviews about a theme park company with three major branches in different cities: California, Paris, and Hong Kong. You are provided with a sample of 35,000 reviews (accessible via Cloud Deakin).
Your task is to use Python and Jupyter Notebook on the Google Colab platform to process and explore the provided data. 

You are to generate insights and provide answers to these questions of interest:

A.Identify and compare the top 10 groups of visitors at each theme park branch according to their location of origin. Are there differences in the top visitor groups among the branches? If so, why?
B.Compare the peak visiting times at the California branch for domestic and international visitors. Explain any differences in their visiting patterns and discuss potential reasons for such differences.
C.Compare the overall sentiments expressed by customers about the theme parks. Which theme park received the most positive sentiments?
D.Identify the theme park branch that received the most positive sentiment for their “services”.
E.What are the concerns or interests of customers when visiting the theme parks?
F.What are the differences in concerns and interests between visitors from the United States and the United Kingdom when visiting the theme parks? Explain potential reasons for such differences.

Task and Deliverables:

• Executive Summary: Define your problem in business terms and present your proposed approaches. Present your major findings and explain how they help to address the business problem. Cross- reference other report sections for support.
• Data Exploration: Process and explore the characteristics of the attributes in the provided data set. Use tables or figures to support answering questions (A) and (B).
• Sentiment analysis: Use sentiment analysis to answer questions (C) and (D).
• Topic modelling: Use text-processing techniques to process and prepare textual data for topic modeling. Use LDA to explore topics discussed in the text reviews. Carry out experiments and demonstrate how an appropriate topic number is determined for your model. Interpret the discovered topics and answer questions (E) and (F). (Hint: Use Part-of-Speech tagging to extract only nouns for topic modelling. Remove highly frequent/infrequent words for meaningful topic discovery.)
• Practical implication: Based on the discovered insights from your analysis, provide recommendations to businesses on how to better support customers.

NOTE: Write code that is efficient in terms of time and space. Ensure code is clear and easy to understand, using meaningful variable names and comments where necessary. Only print or display essential outputs that are crucial for understanding, minimize unnecessary printing or displaying of large data structures or intermediate outputs.

You are allowed to use any sample code provided in the lab materials or online resources. However, you must modify/customize such sample code to your own assignment (e.g. rename variables, labels, titles; restructure code flow, modify chart types, colour and symbols). References and citations must be provided where appropriate.

Learning Outcomes

This task allows you to demonstrate your achievement towards the Unit Learning Outcomes (ULOs) which have been aligned to the Deakin Graduate Learning Outcomes (GLOs). Deakin GLOs describe the knowledge and capabilities graduates acquire and can demonstrate on completion of their course. This assessment task is an important tool in determining your achievement of the ULOs. If you do not demonstrate achievement of the ULOs you will not be successful in this unit. You are advised to familiarise yourself with these ULOs and GLOs as they will inform you on what you are expected to demonstrate for successful completion of this unit.

The learning outcomes that are aligned to this assessment task are:

Unit Learning Outcomes (ULOs)	Graduate Learning Outcomes (GLOs)
ULO 1: Appraise the suitability of major artificial intelligence and advanced machine learning concepts to solve business problems ULO 2: Design and develop artificial intelligence solutions for multifaceted business problems	GLO1: Discipline-specific knowledge and capabilities GLO5: Problem solving

Submission

See CloudDeakin for more info about this assignment, especially the assignment template and the assessment rubric.
The assignment must be prepared using the provided assignment template (.ipynb file) using Jupyter Notebook. Your assignment should contain all necessary codes and ready to run. If you use any new python package, ensure that you include installation code in your .ipynb file. All python codes should be ready to execute without any further modification on Google Colab.
Upon completion of the assignment, execute all python codes and then generate a PDF file. Your files should be named as your firstname_lastname_MIS780A1 (e.g. John_Smith_MIS780A1.pdf and John_Smith_MIS780A1.ipynb).

You are to submit your assignment (both the PDF file and the source .ipynb file) in the individual Assignment Dropbox in the MIS780 CloudDeakin unit site on or before the due date. Do NOT zip the files. Any submission contained in a zip file will not be marked.

Submitting a hard copy of this assignment is not required. You must keep a backup copy of every assignment you submit until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced you will need to submit your backup copy.

Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism and for authenticating work.

When you submit an assignment through your CloudDeakin unit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment Dropbox folder after uploading and check for, and keep, the email receipt for the submission.

Marking and feedback

The marking rubric indicates the assessment criteria for this task. It is available in the CloudDeakin unit site in the Assessment folder, under Assessment Resources. Criteria act as a boundary around the task and help specify what assessors are looking for in your submission. The criteria are drawn from the ULOs and align with the GLOs. You should familiarise yourself with the assessment criteria before completing and submitting this task.
Students who submit their work by the due date will receive their marks and feedback on CloudDeakin 15 working days (3 weeks) after the submission date.

Extensions

Extensions can only be granted for exceptional and/or unavoidable circumstances outside of your control. Requests for extensions must be made by 12 noon on the submission date using the online Extension Request form under the Assessment tab on the unit CloudDeakin site. All requests for extensions should be supported by appropriate evidence (e.g., a medical certificate in the case of ill health).

Applications for extensions after 12 noon on the submission date require University level special consideration and these applications must be must be submitted via StudentConnect in your DeakinSync site.

Late submission penalties

If you submit an assessment task after the due date without an approved extension or special consideration, 5% will be deducted from the available marks for each day after the due date up to seven days*. Work submitted more than seven days after the due date will not be marked and will receive 0% for the task. The

Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date. *'Day' means calendar day for electronic submissions and working day for paper submissions.
An example of how the calculation of the late penalty based on an assignment being due on a Thursday at 8:00pm is as follows:

• 1 day late: submitted after Thursday 11:59pm and before Friday 11:59pm– 5% penalty.
• 2 days late: submitted after Friday 11:59pm and before Saturday 11:59pm – 10% penalty.
• 3 days late: submitted after Saturday 11:59pm and before Sunday 11:59pm – 15% penalty.
• 4 days late: submitted after Sunday 11:59pm and before Monday 11:59pm – 20% penalty.
• 5 days late: submitted after Monday 11:59pm and before Tuesday 11:59pm – 25% penalty.
• 6 days late: submitted after Tuesday 11:59pm and before Wednesday 11:59pm – 30% penalty.
• 7 days late: submitted after Wednesday 11:59pm and before Thursday 11:59pm – 35% penalty. The Dropbox closes the Thursday after 11:59pm AEST/AEDT time.

Support

The Division of Student Life provides a range of Study Support resources and services, available throughout the academic year, including Writing Mentor and Maths Mentor online drop ins and the SmartThinking 24 hour writing feedback service at this link. If you would prefer some more in depth and tailored support, make an appointment online with a Language and Learning Adviser.

Referencing and Academic Integrity

Deakin takes academic integrity very seriously. It is important that you (and if a group task, your group) complete your own work in every assessment task Any material used in this assignment that is not your original work must be acknowledged as such and appropriately referenced. You can find information about referencing (and avoiding breaching academic integrity) and other study support resources at the following website: Deakin University Study support and resources

Your rights and responsibilities as a student

As a student you have both rights and responsibilities. Please refer to the document Your rights and responsibilities as a student in the Unit Guide & Information section in the Content area in the CloudDeakin unit site

Ergonomic and human factors evaluation of workplace. The purpose of this assignment is to evaluate the physical environment of information technology in your work area, hospital, clinical setting, office, or classroom.
View the video on ergonomics and human factors: Human Factors Engineering https://www.youtube.com/watch?v=v19hAbLAWyk Complete the National Institutes of Health Computer Workstation Ergonomics: Self-Assessment ChecklistLinks https://ors.od.nih.gov/sr/dohs/Documents/checklist-ergonomics-computer-workstation-self-assessment.pdf In a 2–3-page paper: Describe the physical, cognitive, and organizational ergonomic conditions present or absent in the assessment of your work area. Identify how human factors presented in the video apply to your work area physical and functional characteristics. Suggest ways in which the ergonomic design of the work area can be improved to mitigate human factors and to better facilitate human-computer interaction, reduce risk factors, and promote safety. https://ors.od.nih.gov/sr/dohs/Documents/checklist-ergonomics-computer-workstation-self-assessment.pdf RUBIC The paper demonstrates that the author fully understands the uses and challenges associated ergonomics and human factors in HIT settings. The NIH checklist is completed, and suggestions are insightful, clear, and practical. Assignment shows strong evidence of the synthesis and application of the ideas and concepts. A clear and concise topic statement provides direction for the paper .Headings that delineate the specific assignment requirements are present. Concluding remarks demonstrate an analysis and synthesis of ideas. Writing and integration of source materials are eloquent and skillful. Three or more peer-reviewed scholarly sources are integrated completely and eloquently throughout the paper. Sources are highly relevant to the topic, including Nursing EBP research literature. All sources are from credible, scholarly, peer-reviewed materials. Citations support the topic and author statements. The assignment consistently follows current APA format and is free from errors in formatting, citation, and references. There are no grammatical, spelling, or punctuation errors. All sources are cited and referenced correctly

The PICOT Questions This assignment should be 3-4 pages (not including the title or references pages) and shall consist of the following components: Title Page: In APA format Introduction: include a summary of the primary intent of your paper Problem Statement: Fully describe the primary problem you are addressing as part of your potential EBP Project. Integrate contemporary/scholarly evidence (no more than five years old) to support the need for change. Improved PICOT Questions: Focused, searchable, and answerable PICOT questions should include the following: Population of Interest: Describe your population of interest. Intervention of Interest: Describe your intervention of interest. Evidence: Evidence from the literature must be present with at least 3 scholarly references to support the evidence-based practice intervention. Comparison of Interest: Describe your comparison of interest. Outcome of Interest: Describe your outcome of interest. Is it measurable? Is the tool that you will use to measure outcomes proven reliable and valid? Timeframe: Briefly identify the timeframe associated with the implementation phase of your project. Conclusion: Summarize the key points you made within your paper without introducing any new information in this section. References Page: In APA format