Introduction
You selected a company for your individual strategic analysis project and have been working on your project report. This week, you will conduct research and compile information about the company.
Instructions
Complete the external and internal audits of the company you have selected.
External Audit (forces that affect your industry, not your individual company)
Economic Forces (e.g., inflation, interest rates, unemployment, etc.)
Competitive Forces
Political/Legal/Regulatory Environment
Technological Forces
Sociocultural Forces
Summary of Opportunities and Threats (in this section you will discuss the external forces that affect your industry and then at the end in summary come up with a list of at least 5 opportunities and 5 threats that affect all companies in your industry)
External Factor Evaluation (EFE) matrix (Include the interpretation of the score)
Internal Audit (internal strengths and weaknesses of your own company)
Management & Personnel
Organizational Structure
Organizational Culture
Marketing
Operations
Technology and R&D
Innovations
Accounting and Finance (Include the calculation of each ratio and discussion of the financial ratio analysis)
Summary of Strengths and Weaknesses (in this section you will discuss the internal forces that affect your company and then at the end in summary come up with a list of at least 5 strengths and 5 weaknesses that affect your company)
Internal Factor Evaluation (IFE) matrix (Include the interpretation of the score)