Introduction
You will choose two (2) cases to research as a group. Each group will write an analysis of one case in assignments in Weeks 5 and 6. Each case analysis should be 10 to 15 pages long. Download and review the example group strategy analysis project document to gain a clear understanding of what is expected in a high-quality product. Also, refer to the grading rubric for the group strategy analysis project.
Instructions
The written report for the group case project should contain these sections:
Introduction
Mission and vision statements
Current objectives and strategies
External audit
Discussion of opportunities and threats (at least 5 opportunities and 5 threats)
EFE matrix
Porter’s 5 forces model of competition
Competitive profile matrix (CPM)
Internal audit
Discussion of strengths and weaknesses (at least 5 strengths and 5 weaknesses)
IFE matrix
Financial ratio analysis
SWOT matrix
Discussion of two (2) strategies selected from the SWOT matrix
Conclusion
Directions
Please type your 10–15-page paper in Microsoft Word format.
When you are ready to submit the assignment, select “Browse My Computer” and locate your file. Then, select “Open”. The file name should appear under the “Attached Files” heading. Scroll to the bottom of the page and select “Submit.”
