International Marketing Management Assignment Answer
Topic :: International Marketing Management
Document Type :: Assignment help (any type)
Number of Words*: 5000
Citation/Referencing Style: HARVARD
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Task1-REPORT: prepare a report based on the case scenario given below and by answering the questions given.
FIAT’s 500X Crossover Ad Drives Audience Engagement on YouTube(Refer Initial files)
After successfully revamping its iconic 500 model, the Italian automobile manufacturer FIAT launched the 500X crossover. To compete in an ultra-competitive market, FIAT France partnered with YouTube to produce an ad and measured impact in terms of ad recall, brand awareness, and search volume.
Fiat’s approach was to stream video ad exclusively on YouTube before launching on other media. Fiat was also determined to measure the incremental impact of the campaign with a Brand Lift survey. With 13 million views, the FIAT 500X YouTube ad remains one of the top three most-viewed videos during the 2015 Super Bowl, with an impressive completion rate of 84%.
Based on the above scenario of Fiat’s marketing strategy to launch the 500X crossover, learners are requested to analyze the various aspects of International Marketing Management by preparing a Marketing report.
You MUST follow the Project Report format, which should contain the following sections:
Provide an executive summary outlining the key messages of the report. (no more than one page of A4 paper). [5 Marks, 200 words]
Provide some background information on the case study organisation and a brief explanation on the various aspects of International Marketing management that are relevant to the product launch mentioned in the above case study. [15 Marks, 700 words]
Discuss and explain the changing global business environment and the challenges this poses on the marketing management practices employed by the case study organisation. [15 marks, 700 Words]
Develop a Marketing plan by applying relevant tools, models and techniques to support your analysis. The plan should be developed with regard to the case study organisation. [15 marks, 700 Words]
You should conduct a detailed analysis of marketing mix for the case study organisation. Besides you should also evaluate the relationship between three elements of consumer analysis and to establish how these three elements help the Brand (for the case study organisation) develop effective marketing strategies [20 marks, 1500 words]
Assess and evaluate the strengths and weaknesses of the new product development process (FIAT 500X latest launches) in the case study organization and devise an international marketing strategy that will expand the business in the international marketplace .You should then include an international marketing plan for the successful launch of a new product which puts in place the recommendations of the strategy and includes timescales for completion and the area of the business responsible for the action. [15 Marks, 700 words]
Provide a brief conclusion and give recommendations for adequate marketing strategy for the new product launch.[10 Marks,500 words]
References: You should use the Harvard Referencing System (HRS) correctly throughout in your report. [5 Marks]
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