Growth Opportunities and current emerging Threats in the chosen industry environment. Apply the PESTEL model to identify and discuss a number of important external strategic issues each concluded as an Opportunity (O) or a Threat (T). Use appropriately referenced data to support your arguments.
Industry attractiveness (including competition pressures in the industry in setting). Apply the 5 Forces model to discuss industry attractiveness (each force should be concluded as High, Moderate, or Low, and industry attractiveness should be assessed having these forces in mind.
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