“Enhancing Target Market and Brand Loyalty: The Role of Advertising in Pepsi’s Market Research Strategy”

Instructions. 
( Pepsi is the company / product) 
Select a product/service and apply market research concepts to determine what the appropriate blend of advertising would be to enhance their target market and potentially, brand loyalty. 
Your paper should be 1 – 2 pages long, 12 point font and double-spaced. Use appropriate citations for your research.
We are on week 3 , chapters 7 and 8 
I added previous slides for terms to research if needed. 
No Plagerism. During this course, plagiarism will not be tolerated
on any assignment.  All work that is
handed in must be of your own completion. Be sure to give proper credit to any
and all sources used to complete the written assignments both within the text
of the assignment, and also at the end
of the assignment.Using artificial
intelligence (AI) tools and websites to generate content for course assignments
and exams may result in charges of academic dishonesty and, specifically,
plagiarism. AI tools typically pull information from published web-based
content without consideration for accuracy or copyright. Although the generated
results may include citations, in many cases those citations are ambiguous or
invalid. As a result, the work submitted by the student may result in
plagiarism, even if citations are present.

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