Consider that you work in the health care marketing department of a major health care organization. The chief marketing officer of the organization has asked you to conduct market research o

To practice anticipating unintended consequences. Instructions: For questions a through e, you may choose to record the responses on the Unintended Consequences Worksheet that follows or on one similar to it.
a. Select any process that takes place in a health services organization. Write that process in the center column, column A.
b. In column B, identify who (person, group, department, stakeholder) influences the process. In other words, think about the activities and people upstream from the process.
c. Identify who is influenced by the process in column C. In other words, think about the activities and people downstream from the process.
d. Extend your response one more time. Identify who influences the items in column B. Write the response in column D.
e. Identify who is influenced by the items in column C. Write the response in column E.
f. Describe one or two unintended consequences created by a change in the process identified in column A.