Comprehensive Company Analysis: Meta Meta, the parent company of Facebook, is a

Comprehensive Company Analysis: Meta
Meta, the parent company of Facebook, is a well know company involved in many businesses.
Lots has been written about Meta and its management style. There are many directions one can go with this company in case analysis. You can read Case 12: Meta in you textbook for an overview, but for this company analysis you will need to do your own research. I would start at its home website, where investor information can be obtained. I would then expand to Internet searches, YouTube documentaries, etc.
This project will require students to follow the same method as in previous cases, but a much more wholistic and rigorous analysis is expected. Expected length of the report is about 15 pages, excluding any appendices, tables and charts. Please use one-and-half spacing, Times New Roman 12-point font.
The paper will be graded using the Rubric for Comprehensive Analysis in the Start Here
section. A good idea is to organize the format of the paper following the items of the rubric.
After the introduction of the problem the company is facing, you need to discuss each subsequent section with the problem in mind. For instance, in the Strategy section you can give possible solutions to the problem(s) facing the company. Then you should, discuss financial performance, and how your idea will affect financial performance. Explain what you base it on (maybe benchmarking, or shifting customer demand, etc.).
You may include as many charts, graphs, tables, etc. as you wish. However, all these need to be referenced in the text and cited (unless you created them).
POSSIBLE FORMAT FOR THE PAPER
EXECUTIVE SUMMARY (1 page)
 Should be written from the perspective of a manager delivering this analysis to the
CEO of Meta
STRATEGIC PROFILE/ ISSUE STATEMENT
 What specific problem(s) is the company facing?
 Is the problem well known? Has it been previously addressed? [Your report will be
highlighting this issue with critical analysis].
 Company’s vision, mission, business and marketing strategy
STRATEGIC ANALYSIS – EXTERNAL
 The external environment (economic, demographic, legal/political, technological,
global, sociocultural, sustainable physical)
 Porter’s Five Forces Model of Competition