HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1
Assessment Details and Submission Guidelines
Trimester
T1 2020
Unit Code
HI6006
Unit Title
Competitive Strategy
Assessment Type
Individual Assignment
Assessment Title
Essay – Key Strategy Development Tools
Purpose of the
assessment (with ULO
Mapping)
Students are required to write a Comprehensive discussion of any three of the
strategy models, with practical application to current business examples
Weight
20% of the total assessments
Total Marks
20
Word limit
Not more than 1500 words
Due Date
Week 5 [Late submission penalties accrue at the rate of -10% per day]
Submission
Guidelines
• All work must be submitted on Blackboard by the due date along with a completed
Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm
margins on all four sides of your page with appropriate section headings and page
numbers.
• Reference sources must be cited in the text of the report, and listed appropriately
at the end in a reference list using Harvard referencing style.
HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
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HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1
Purpose:
Assignment 1 Specifications
This assignment aims at ensuring that students have familiarised themselves with the foundational
strategy development models and are able to relate them to current practical business examples.
.
Details
Write an essay explaining what the main strategy development tools are and how they are used in
business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five
Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact
Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical
examples from industry.
In this essay, sub-headings are permitted.
Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard
style.
Your final submission is due Friday of week 5 at midnight.
Assignment Structure
One page for your explanation of each model, including the example.
Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page
conclusion.
Add a cover page at the front.
Add a Reference List at the end.
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HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1
