Organization Strategy [C1]
Analyse the current strategy by applying either Porter’s Generic Strategy or Miles and Snow Strategy typologies.
Based on your analysis make and justify a recommendation for a future business-level strategy.
Strategic Initiative [C2]
ORGANISATION’S STRATEGIC INITIATIVE |
1. Propose one new strategic initiative for implementation. This initiative can be a major functional initiative.
2. Describe the features of the strategic initiative in detail and explains why it is strategic
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Justification of Initiative [C3]
CRITERIA 3. JUSTIFY THE FUTURE BUSINESS
LEVEL STRATEGY RECOMMENDATION
Justify the future business-level strategy recommendation through utilising the SAFE framework (Suitability, Acceptability, Feasibility and Evaluation)
Provide financial and stakeholder examples
Undertake a high-level risk analysis of the recommended strategy
Identify key threats and vulnerability to the organisation
Identify what the main threats are and the organisation’s vulnerability to those threats
Future Directions [C4]
CRITERIA 4. FUTURE DIRECTIONS.
Provide a concise overview and justification of the best future strategy options available to the organisation – a corporate strategy or an international strategy (Yips / CAGE framework)
CRITERIA 5. REPORT PRESENTATION + REFERENCING |
1. Overall presentation, professionalism and quality of the report
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