A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by
academic and professional literature. The proposed product must be marketed by an existing, well-known company.
A brief description and rationale for introducing the new or improved product or service that is the focus of your report.
A Critical Analysis of the Market Context
Key market trends.
Who are the key competitors and how are they positioned?
Summarise the current customer attitudes/behaviors in this market.
Identify the main issues/opportunities you think are relevant including social and/or ethical issues.
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