The Boston Consulting Group is known for its analysis of a company’s product or services mix. This mix can also be called a “product portfolio,” but to reduce confusion with the portfolio in the Final Assessment Project, the term “mix” is used here. Consider in the business-level strategies how broad or narrow of a product mix your company chooses to offer. Then, there are several competitive and corporate-level strategies that might help to expand or contract that mix. This lesson will explore these topics.
Learning Outcomes
In this Module, we will align with the following Learning Outcomes:
CLO 5: Execute analysis using the BCG MatrixThis milestone activity relates to CLO5 and analyzes a company’s product mix. It will also appear in the Final Assessment Project. Draft ideas here and revise later.
What do I want you to do?
Complete a BCG using these steps:
Identify at least four products or services offered by your selected company.
Categorize those offerings in terms of their market growth rate and market share as either cash cows, stars, dogs, or question marks.
For each offering, identify whether money should be invested in them by the company and why. Cite any references used to support your claims in APA 7 format.
Why do I want you to do it?
Analyzing a company’s offerings of products and services helps to organize what is working, what is not, and where new potential lies. This activity demonstrates CLO5 and is a component of the Final Assessment Project.
How do I want you to do it?
What format(s) should the assessment be in? A short paragraph about each offering should suffice.
What tools or resources might be needed/useful? Review Kennedy et al. (2020) Section 8.5
What to include in your submission
Your assignment submission should include:
BCG Analysis